The City of Hollywood is Using A New Web Solution That Helps Identify Unregistered
June 3, 2021
through Artificial Intelligence to Help Manage Short-term Rental Compliance
Granicus, a leading provider of cloud-based civic engagement technologies and services, has announced a partnership with the City of Hollywood to help manage short-term rental (STR) compliance. Hollywood will leverage Granicus’ Host Compliance product to improve registration and enforcement for its booming vacation rental market, create revenue to fund enforcement and reduce impacts to the quality of life for Hollywood residents.
Located between Miami and Fort Lauderdale on the Atlantic coast of Florida, Hollywood is a popular vacation destination. Many tourists opt to stay in vacation rentals listed on sites like VRBO and Airbnb, rather than using, local hotels. This creates a variety of challenges for the City, including concerns from the hotel industry and neighborhood impacts that can flourish without strict short-term rental enforcement. These impacts range from parking issues to overflowing garbage carts, noise complaints - straining Hollywood’s response resources and impacting the quality of life for its permanent residents.
To address these challenges, the Hollywood City Commission, recently approved changes to the existing Vacation Rental License Program Ordinance, requiring all vacation rentals city-wide, to be registered with the City, in addition, to obtaining a state license, being compliant with requirements like parking, occupancy limitations, trash collections and liability insurances. The City also strengthened its noise ordinance, it now requires that all vacation rentals be equipped with noise level detection devices. When only a small fraction of the City’s thousands of rentals registered accordingly, Hollywood’s local government knew they needed a technology solution to improve compliance. Already, a Granicus customer of nine years, Hollywood turned to the Granicus Civic Engagement Platform to meet, this emerging challenge.
Host Compliance works by using Artificial Intelligence (AI) to scan more than 60 STR sites -including VRBO, Airbnb and FlipKey - to identify, property addresses. This provides cities with full visibility into their local vacation rental market, prevents owners from bypassing local re-gulations, ultimately streamlines compliance and tax collections. Granicus also offers a 24/7, non-emergency hotline, to allow residents to report concerns, like excessive noise, without tying up, emergency resources.
“Tourism is a vital industry for our City - but, it can’t come at the expense of quality of life for our permanent residents,” said Andria Wingett, Assistant Director of Development Services, which includes code compliance. “We have a robust, growing, short-term rental market in Hollywood; monitoring its growth and fluctuation month-to-month is a gargantuan undertaking. We nee-ded a solution that could do the heavy lifting, help us create a welcoming, safe environment for both visitors and permanent residents. With its unparalleled ex-perience, AI-powered solutions and the 24/7 hotline, Host Compliance is delivered on all fronts.” Prior to working with Granicus, just 250 of Hollywood’s vacation rentals were registered with the City. Host Compliance has now identified more than 4,000 rental units, an increase of more than 3,750 units. Looking ahead, the AI-powered solution will monitor Hollywood’s STR market to boost registration, ensure compliance, streamline tax collection and to protect, the quality of life.
For information on the City's Vacation Rental License, visit: https://www.hollywoodfl.org/946/Vacation-Rental-License