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New Year, New Mindset: Life Coach Challenges People To Flip Their Perspectives On 36 Negative Notions

January 26, 2024

People have about 60,000 thoughts a day, and 70% of those are negative, said Author, Coach and Speaker Rob Cross. “No wonder we feel somewhat stuck, lost, aimless … in our business, in our marriage, with love, with friendships and with parenting,” Cross said in a recent interview. “There’s so much that we want that we’re pushing away, just by how we think.”

In his transformational book Flip Your Thinking: To Ignite Your World, Cross shares the refreshingly simple yet radical approach to life he calls “flipology” to challenge readers to question their perspectives on 36 widely held assumptions that prevent people from having the lives they deserve.

“Your mind is so powerful that it not only shapes your perception of things, but it also convinces you that it’s the truth,” Cross said. “That becomes your reality. You alone determine what you make things mean.”

Cross’ quirky and relatable “flips” — My choice to forgive you sets ME free, not you; Love stays when I let it leave and leaves when I make it stay; To be heard I need to talk less — will have readers wondering if they’ve been viewing life backward and upside-down all along.

“I’m going to invite you to FLIP IT!” Cross quipped. “On the other side, you’ll have more love, more peace, and more business than you can shake a stick at!”

From how people define professional success to how they approach personal relationships, readers will discover that their circumstances today are outward displays of their inward thoughts and beliefs. So if life isn’t going according to plan, a crash course in flipology might be in order.

“It’s time to assign new meanings,” Cross said. “Garner the power of your thoughts. Real and lasting change starts by flipping your thinking before engaging your feet! If not, you’ll simply keep running in circles.”

A powerful “how to do life” read, Flip Your Thinking is packed with everyday fresh perspectives divided into four key categories: Flip What You Make Things Mean; Flip Your Approach to Life; Flip Your Choices; and Flip Your Destiny.

“I challenge you to approach this book as if you really don’t know everything you think you know,” Cross added. “Be open and curious. Be willing to question how you’ve been looking at things and how you’ve defined things. If you don’t like what you see in life, stand up and change your view. Gaining a new perspective can literally save your life. Happy flipping!”

About The Author
Rob Cross considers himself a regular guy who sees things outside the boundaries of conventional teaching. In college, he fought and scratched like a cat in a bathtub during those monologues, distancing himself from what he believed were confining definitions and structures. Cross uses his knack for taking life’s everyday challenges and whittling them down to simple, achievable solutions to make a positive and transformative impact on each and every one of his readers. He is also the Author of Flip Your Mornings: Kick-start Each Day on Purpose!

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