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Hollywood Resident Brings the Top Flooring Brand to South Florida: Floor Coverings International’s Mobile Showroom Arrives at Your Door with 3000 Flooring Options

February 8, 2024

(L) Leandro Rodriguez and his FCI Mobile Showroom (R) Pet friendly flooring is most popular in 2024.

42-year-old Hollywood resident, Leandro Rodriguez, relocated to Florida from his native Argentina in April 2023 and launched Floor Coverings International of Southwest Fort Lauderdale, serving customers throughout Hollywood, Hallandale Beach, Dania Beach, Davie, and Southwest Fort Lauderdale.

Floor Coverings International has already revolutionized the market as it consistently ranks as the No.1 Mobile Flooring business in North America by Entrepreneur Magazine. As projected by Hardware Retailing, home improvement sales are expected to reach $625 billion by 2025 worldwide.

The flooring industry is undergoing significant changes and innovations as consumers demand more quality, variety, and sustainability in their flooring choices. “It’s so exciting to see some of the unbelievable, engineered floors,” said Rodriguez. “They are gorgeous, so many colors and textures and look like hardwood, but sturdy and durable. Kids and pets can run around all day on these and a simple mop does the trick.”

According to publications Southern Living and Florida Homes and Living here are the most popular flooring choices right now in south Florida. Floor Coverings International has over 3000 choices and samples to bring to your door and install.

• Patterned wood flooring: This style creates a bold statement with chevron and herringbone patterns that add a decorative base for the rest of the room’s design.

• Large format flooring: This trend uses terrazzo, wood planks, or other materials that are larger than usual to create a smooth and seamless surface with no interruption.

• Classic carpeting: Carpeting is making a comeback as a cozy and comfortable option for bedrooms and family rooms, especially with subtle patterns and variegated colors.

• Mixed tone wood floors: Medium-toned and varying floor colors are replacing the dark and light extremes of previous years, giving a more natural and rich look to the floors.

• Natural stone tile: Natural stone tile is a timeless and elegant choice that can withstand the humidity and heat of Florida, and it comes in various colors and shapes4.

When asked how and why he decided to leave Argentina, Rodriguez replied, “I would say it’s a story of overcoming and reinventing oneself, even if it means emigrating and starting from scratch to seek a better future for my family,” Rodriguez said. “I spent the past decade in real estate development in Argentina, involved in a variety of projects ranging from the development of neighborhoods and gated communities to the construction of single-family homes and condominiums. The experience gave me the skills and knowledge necessary to embark on this new adventure,” Rodriguez said.

Rodriguez wanted to find a business opportunity that best aligned with his background and skillset. While the task was arduous, the payoff was worth it. “It wasn’t an easy quest, but then I discovered Floor Coverings International,” Rodriguez said. “I found a robust company, backed by excellent support, featuring an innovative business model, and, above all, a truly wonderful team of individuals.”

It all bodes well for Rodriguez. Now in a new home, with a new career and new opportunity with his small business, Rodriguez has some sound advice for those contemplating taking a similar trek.

“To those contemplating the journey of starting a business, my advice is clear: embrace the decision without hesitation,” he said. “If fear accompanies your choice, acknowledge it and proceed despite it.”

For more information about a consultation go to Floor Coverings International of Southwest Fort Lauderdale.

About Floor Coverings International
Norcross, GA-based Floor Coverings International ranks consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 240 franchisees (with 95 more under development) and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion.

For franchise information, please visit:

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