IPW 2026 To Bring Global Visibility To Broward County

The event brings together more than 1,000 exhibitors, 1,400 buyers and media representatives, and delegates from over 70 countries, along with more than 100,000 prescheduled business appointments. Each IPW is estimated to generate nearly 11 million international visitors to the U.S. over a three-year period and approximately $26.1 Billion in spending.

Hollywood Participates in Global Showcase

The City of Hollywood will be among the destinations exhibiting at IPW 2026, highlighting local attractions and experiences while positioning the city for increased international visibility and future visitation. According to event data, more than 60% of buyers plan to book destinations they had not previously considered after attending IPW, creating significant opportunities for communities like Hollywood.

Business Readiness Tips

Local businesses can take several steps to prepare for the increased attention surrounding IPW:

• Update digital presence: Ensure websites, Google Business Profiles and Social Media platforms clearly list address, hours, parking information, reservation links and proximity to key destinations such as the convention center, beach, Downtown or Fort Lauderdale-Hollywood International Airport.

• Prepare staff: Employees should be ready to answer common questions, highlight what makes the business unique, and recommend signature products or services.

• Enhance presentation: Storefronts, menus, branding, and online content should be polished to appeal to potential visitors discovering businesses through referrals, media coverage, or regional promotion.

More information about IPW is available at: www.ipw.com/about-ipw.