Plum Market Aventura Launches "The Art Of Hosting A Dinner Party" - Four Free, Hands-On Classes Tap Plum Market’s Floral, Wine And Culinary Experts For A Season Of Holiday Entertaining

The free, hands-on workshops build on what Plum Market Aventura is known for: a curated selection of more than 27,000 organic, gourmet and locally crafted products, paired with exceptional hospitality and innovative retail experiences. With no private labels, the family-owned market emphasizes the expertise behind its offerings, bringing a more personal, informed approach to the everyday grocery experience.

“We want Plum Market to be a place where our guests can come for more than what’s on their shopping list,” said Marc Jonna, Co-founder and President of Plum Market. “These workshops give us a chance to share our team’s expertise with guests in a completely different way. We’ve put real thought into every detail so they can take some of that knowledge home and make it part of their own holiday traditions.”

The series includes:

• Build Your Own Floral Arrangement (November 4): Plum Market’s floral team will guide guests through winter floral design, from proper stem care and proportion to arranging focal blooms, fillers and greenery. Following a demonstration, guests will put the techniques into practice by creating their own seasonal arrangement in a Plum Market Mason jar to take home, along with tips for extending the life of their centerpiece.

• Holiday Wine Pairing Seminar (November 18): Plum Market’s wine team will host a guided tasting featuring four wines paired with four bites. Guests will learn the fundamentals of pairing acidity, tannins, sweetness and body with food, along with ideal serving temperatures, how much wine to buy for a gathering and how to properly open a bottle of wine. Each participant will leave with a printed pairing guide and a Plum Market wine key.

• Holiday Canapé Assembly (December 2): Plum Market’s Director of Culinary will demonstrate how to turn premium ingredients into polished holiday appetizers using approachable techniques and shortcuts for entertaining at home. Guests will then prepare their own sampler of Truffled Herbed Ricotta & Fig Tartlets, Seared Ahi Tuna Cucumber Bites and Prosciutto, Pear & Hot Honey Skewers while learning piping, garnishing and plating techniques along the way. Each participant will take home recipe cards and a Plum Market tea towel.

• Charcuterie & Cheese Board Building & Styling (December 16): The series closes with Plum Market’s cheese and deli team, who will guide guests through selecting and pairing meats, cheeses and accompaniments before demonstrating three charcuterie folds and the “anchor-river-fill” method for styling a balanced board. Guests will then build their own board to take home, along with a Plum Market spreader and recipe card.

WHEN:

• Wednesday, November 4th, 2026: Build Your Own Floral Arrangement, 6:00 p.m. - 7:00 p.m.

• Wednesday, November 18th, 2026: Holiday Wine Pairing Seminar, 6:00 p.m. - 7:00 p.m.

• Wednesday, December 2nd, 2026: Holiday Canapé Assembly, 6:00 p.m. - 7:00 p.m.

• Wednesday, December 16th, 2026: Charcuterie & Cheese Board Building & Styling, 6:00 p.m. - 7:00 p.m.

WHERE:
Plum Market Aventura
17801 Biscayne Boulevard,
Aventura, Florida 33160

RSVP:
All workshops are free. Advance registration is required via: www.plummarket.com/art-of-hosting/. 

PARKING: Complimentary parking is available in Plum Market Aventura’s on-site parking lot.

About Plum Market Aventura

Plum Market Aventura is a family-owned specialty food and natural grocery retailer with no private labels, recognized for its curated selection of organic, gourmet, and locally crafted products, exceptional hospitality and innovative retail experiences. Co-founded by third-generation grocers Marc and Matt Jonna, the company has become known for combining premium products with restaurant-quality prepared foods, culinary innovation, wellness essentials, and personalized guest service. Headquartered in the Midwest, Plum Market now operates more than 35 grocery, food service and airport locations nationwide, including a South Florida location in Aventura. From full-service grocery stores to customized dining solutions, Plum Market brings its “Live Well, With Taste” philosophy wherever people gather. For more information, visit: www.plummarket.com.