The War Is Over, But The Real Battle Begins - As Israel Celebrates, A Silent Struggle For Healing Unfolds

Under Tolub’s leadership, ICAR is building an integrated national response to trauma, focused on both individual and collective healing. The organization seeks to transform the field of psycho-trauma by deepening the global understanding of recovery pathways and forging partnerships that enhance community resilience.

In the aftermath of Hamas’s October 7th, 2023, attack on Israel, Tolub served as Interim CEO of The Healing Space (Merhav Marpe), an initiative supporting survivors of the Nova Music Festival massacre in Re’im. Survivors of the assault, where Hamas used firearms, explosives, sexual violence and inflicted mass casualties to inflict severe physical and emotional trauma on Israelis. Tolub oversaw urgent Mental Health interventions designed to address both acute and long-term Psychological needs.

Prior to October 7th, 2023, Tolub was a strategic management consultant for two decades, including 12 years at McKinsey & Company, where she focused on healthcare. In her most recent role at McKinsey, she co-created the firm’s practice focused on advancing health equity with an emphasis on Women’s Health and Mental Health. Earlier in her tenure, she co-created and co-led the firm’s vaccine practice beginning in 2015, contributing to the global public health strategy during the COVID-19 Pandemic.

Tolub received her Master’s Degree in Business Administration from the University of Chicago Booth School of Business and her Bachelor’s Degree in Social Science from Adelphi University.

ICAR Collective (Israel’s Collective Action for Resilience) is working to accelerate trauma recovery and advance Mental Health resilience through coordinated collaboration across Israel’s public health, NGO, academic, and research communities. Founded in response to the national trauma of October 7th, 2023 ICAR Collective works to close critical gaps in Israel’s Mental Health and trauma care systems. By uniting experts in Medicine, Psychology, Public Health, Philanthropy and Investment, ICAR Collective drives ecosystem mapping, fosters partnerships, and invests in evidence-based solutions. Its mission is to build a national, science-backed roadmap for long-term trauma recovery—aligning efforts and resources to protect the wellbeing, productivity, and security of Israeli society.

For more information, visit: https://www.icarcollective.org/.