Weston Jewelers To Open Luxurious New Store On Iconic Las Olas Boulevard In Downtown Fort Lauderdale

Slated to open in late 2027, the five-story, 40,707-square-foot signature location will feature at least three floors of curated retail space and a high-end rooftop restaurant. Built on the belief that luxury should feel personal, Weston Jewelers on Las Olas will showcase the finest Swiss timepieces and designer jewelry from the world’s most celebrated brands. From iconic diamond classics to stunning contemporary designs, the new space promises a world-class shopping experience in a luxurious, modern setting.

Long-time Weston residents Tracey and Ed Dikes opened their first store in 2001 in the heart of the Weston Town Center. What began as a small, family-run store quickly grew into a local institution known for its warmth, integrity, and the highest standards of service. Over the years, Weston Jewelers has expanded to include a second location at the Shoppes at The Guitar Hotel at the Seminole Hard Rock Hotel & Casino in Davie, FL, as well as a dedicated Hublot boutique. Weston Jewelers will continue to proudly operate both existing locations, upholding the same level of excellence the community has come to know and trust.

Today, the Dikes work alongside the next generation, with their son Jesse managing their Hard Rock locations and their daughter Danni leading the stores’ marketing efforts. On any given day, multiple members of the Dikes family can be found in-store, maintaining personal connections and hands-on leadership.

“We are beyond excited to build our new flagship location in the heart of Downtown Fort Lauderdale,” said Ed Dikes, CEO and Co-Founder of Weston Jewelers. “This dream has been years in the making, and we’re so grateful to our incredible team and loyal clients whose support has helped make this possible. We look forward to becoming part of the Las Olas community and continuing to build meaningful relationships in this new luxurious location.”

Weston Jewelers on Las Olas will reflect the brand’s signature aesthetic of sophistication, warmth, and hospitality. The flagship location will feature a dedicated bridal studio and a state-of-the-art service center, all within a relaxed, enjoyable environment. Clients can look forward to private consultations, custom design offerings, and exclusive access to limited-edition and one-of-a-kind pieces.

The Weston Jewelers on Las Olas store is being brought to life through a collaboration of seasoned Florida-based partners. Equistone Development Inc., led by Michael Harrison, is spearheading the project with extensive expertise in luxury commercial real estate. The architectural vision is entrusted to Miami-based Arquitectonica, renowned for its innovative and sophisticated designs of landmark projects. Geoffrey Sherman and Roy Oppenheim of Oppenheim Law are General Counsel and: www.Toothaker.Org, led by Stephanie Toothaker, manages land use and zoning matters. Studio Tonic, led by Art Director Sylvia Grisch and Obrist Interior America Inc., led by CEO Corrado Tona, are designing, and creating the store’s finest interiors, ensuring every detail reflects luxury and sophistication. Seacoast Bank, with Lee Kaplan serving as the relationship manager, provided the financing to support the project. Together with owners Ed and Tracey Dikes, the team is dedicated to delivering a retail experience that will set a new benchmark for luxury on Las Olas Boulevard.

“We feel so fortunate to share significant milestones in our clients’ lives, from engagements to anniversaries, while watching generations of families grow with us,” adds Tracey Dikes, President, and Co-Founder. “We cannot wait to welcome both long-term clients and new visitors to experience Weston Jewelers on Las Olas.”

For more information about Weston Jewelers, please visit: www.westonjewelers.com.