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Free, Unbiased Insurance Counseling For Medicare Beneficiaries

South Florida Sun Times

Dec 3, 2025

The Area Agency on Aging of Broward County (AAABC) is reminding residents that their Serving Health Insurance Needs of Elders (SHINE) Program has specifically-trained counselors to help educate and empower Medicare beneficiaries, their families and caregivers to understand their health insurance options so they can make the best decisions for their individual needs during the Open Enrollment Period (OEP).

SHINE strongly encourages beneficiaries to be on the lookout for their Annual Notice of Change (ANOC), which they should receive from their plan no later than September 30th, 2025. Reviewing their benefits and evaluating their health care options each year is vitally important for beneficiaries. Acting quickly can ensure a smooth transition into the 2026 benefit year. During OEP, beneficiaries can change their Medicare Prescription Drug or Medicare Advantage Plan to affect things like cost, coverage, drug formularies, in-network providers and pharmacies.

“Medicare can be a daunting subject for most people, and the Open Enrollment Period only runs from October 15th, 2025, through December 7th, 2025, but you don’t have to go it alone! During this time, lean on our experts for advice and utilize a local, valuable resource by connecting with the SHINE Program,” said Charlotte Mather-Taylor, Chief Executive Officer of the AAABC.

SHINE is a Program of the Florida Department of Elder Affairs and is operated locally through the Area Agency on Aging of Broward County. The SHINE mission is to provide free and unbiased information about Medicare and Medicaid for beneficiaries, their families, and caregivers. SHINE also educates beneficiaries to protect, detect and report potential errors, fraud, and abuse with their Medicare coverage. To receive help from SHINE, individuals may call to schedule appointments at designated SHINE counseling sites, attend enrollment events in their local communities, or arrange to speak with a trained SHINE counselor at: 1 (866) 413-5337. For a listing of SHINE counseling sites and enrollment events, please visit: www.floridashine.org.

About AAABC (Area Agency on Aging of Broward County)

Sponsored by the Areawide Council on Aging of Broward County and the Florida Department of Elder Affairs, the Area Agency on Aging of Broward County is the nonprofit umbrella organization charged with the responsibilities of planning, coordinating, monitoring, and funding programs designed to meet the needs of over 510,632 year-round Broward older adult residents including an Elder Helpline, Medicare Counseling, Health & Wellness classes and more. As the prime advocate for local Older Americans, the AAABC contracts with administering organizations for the following programs: senior centers; senior day care; site meals; home-delivered meals; Alzheimer’s Disease in-home and facility respite; minor in-home repair; legal; transportation; homemaker personal care; respite; emergency response and case management.


Please visit our website for detailed information on all of our services at: https://www.adrcbroward.org/

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