Hallandale City Center: This Vision Has Been Long In The Making

June 16, 2022

The "Northwest Section'' of Hallandale Beach as it's known by locals is defined as North of Hallandale Beach Boulevard and West of Dixie Highway. Over the decades, the area has gone through many changes and had many visions for its future. One of these visions has been in the works with the consistent dedication of the Hallandale Beach Community Redevelopment Agency (HBCRA), along with City Officials and Staff.

On Thursday, June 9th, 2022 the fruits of all this labor came to fruition with the Official "GroundBreaking Ceremony" held at the site, across from City of Hallandale Beach Fire Station 7.

Directly across the street from the station is the development site of Hallandale City Center, sitting at the Northwestern corner of Foster Road and West Dixie Highway. Foster Road is the main thoroughfare that cuts through the Northwest. The official areas the development covers are: 505 Northwest 2nd Avenue/501 Northwest 1st Avenue/110 Foster Road; 501 North Dixie Highway; 605 North Dixie Highway and 608 Northwest 1st Avenue.

Owner/Developer Hallandale City Center, LLC along with the Hallandale Beach Community Redevelopment Agency (HBCRA) Staff, City Commissioners, Deputy Vice Chair, Mike Butler, Director, Michele Lazarow, City Officials and others came out to celebrate the GroundBreaking of this Transformative Project.

Known as the Hallandale City Center, the 4-Acre, Mixed-Use Project will feature approximately 8,000 Feet of Commercial/Retail Space, which will be utilized by a small neighborhood “Green Grocery” Store. 270 parking spaces will be provided, which will serve both the residential and commercial components. 55 of those parking spaces will be set aside perpetually per a Redevelopment Agreement as Public Parking for the City of Hallandale Beach.

The Developer, Claudia Penas, worked tirelessly on the Project and in coordination with the Hallandale Beach Community Redevelopment Agency (HBCRA) and City Staff.

“Hallandale City Center LLC aims to bring to the City of Hallandale Beach a leading worldwide approach to Afford-able Housing Production commonly known as the ‘Vienna Model,” she said. “Unlike Traditional Affordable Housing Development Models, where construction costs are the main priority, the Vienna Model has Four Equally Essential Pillars: Architectural Quality, Environmental Considerations, Social Sustain-ability and Economic Costs."

“This has resulted in beautiful, yet Affordable Housing Projects that are assets to the Public Realm.”

The cost of construction is approximately $17 Million and will bring together State-Of-The-Art Architectural Design, Environmental Sustainability, Landscape Design and will shift significant commercial activity of Hallandale Beach West of the waterfront.

This Mixed-Use Development is an integral part of the HBCRA’s Redevelopment Plan for the City of Hallandale Beach. It will help to geographically link several Integral Redevelopment Projects: The Food, Fashion, Art and Design District (FFADD) to the southeast, Artsquare to the East, Atlantic Village to the Northeast and eventually future Redevelopments for the Big Easy Casino Property to the North.

“The vision for Hallandale City Center has been long in the making,” says City Manager and Executive Director of the HBCRA, Dr. Jeremy Earle. “Economic Development is a step-by-step process involving an integrated approach to Site selection, Transportation and determining the best Commercial Uses for the future of our City.”

The HBCRA believes that Hallandale City Center will greatly enhance the emerging dynamics of the City by attracting a variety of residents from families to professionals and will also be an appealing Housing Alternative for current residents.